Interesting news or ongoing studies Important developments in related areas Relevant events and/or calls for papers (also known as CFPs — the open calls that conference organizers put out to find speakers for events). Community members who have received accolades for their work Potential partnerships Problem areas that your company might be able to solve with a new feature (quick wins—more about these in Chapter 4) Ways to elevate the developer community that is active in or around the languages your product is built in, the technologies you use, or the topics your product falls into (for
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