Those who measure things with their brain are looking for the raw data: the number of pull requests on your GitHub repos, the number of engagements on Twitter. This is a quantifiable way to point to the health of the community and, therefore, the value that your team is contributing. Those who measure with their gut have an overall impression of the community’s needs and the right (or wrong) thing to do based on time spent talking with them day in and day out. It’s not a quantifiable thing per se, but it’s no less valid of a measurement and should be taken with the same consideration,
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Ideally I’d like to have stats for both quantifiable and intuitive metrics
