Looking for what topic is most important to your biggest customers? Create a list for the developers at that company. Interested in a big-picture look at the technology landscape? Pop over to your list of technology thought leaders. Want to know what your competitors are doing? Take a look at that particular (likely private) list. Hoping to find some retweetable content for a slow Twitter afternoon? Have a list of your company’s developers and another of your top community members on hand to see what’s new and interesting to them.

