The third advantage of imitation: copiers can evade mistakes by steering clear of the errors made by others who went before them, while innovators have no such guide to potential pitfalls. A case in point: diapers. Among parents who rely on disposable diapers, Pampers is a household name. Less familiar is the brand Chux—and yet Chux was the first to arrive on the market, all the way back in 1935.
