This is their recipe for success, which dates back to the momentous vote in December 1992 when a young Christoph Blocher led the SVP to defeat Switzerland’s application to join the European Economic Area (EEA). Every other party, trade union and business organisation were united in supporting the government’s European policy, with the EEA seen as the first step towards European Union membership. But joining the EEA was subject to an obligatory referendum and that’s where Herr Blocher stepped into the picture. And won. But only just. With over 3.5 million votes cast, the No side won with a
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