Because, of course, the other way to describe whiteness instead of being not-seen-as-nonwhite is simply as being seen as “normal.” And the idea that appearing at first glance like someone who probably has European ancestry is “normal” is a concept that emerges out of historical systems of power that emerged from Europe—systems of power, notably, that include both Moldbug’s beloved monarchy and hated dissenters. Simply put, it was Europe that finished the task of mapping the world. European culture became the first global and near-universally known culture; it was the first memetic global
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