On one level, the answer is that for all his incompetence there are in fact a strange handful of things he’s good at, and this is one of them. Like replacing a tropical island in a well-defined reality TV format, quasi-fascist figurehead is a job that suits, if not his talents, at least his perversions. His always shaky relationship with any kind of truth or objective reality was by this point completely devastated; he was both willing and eager to throw himself into the passionate belief of whatever bit of outright lunacy the base felt validated by just so long as they cheered for him. As a
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