Robert

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Thus we see three possible solutions to buyer’s remorse: (1) chase the dopamine high by buying more, (2) avoid the dopamine crash by buying less, or (3) strengthen the ability to transition from dopamine desire to H&N liking. In no case, though, is there any guarantee that the things we so desperately want will be things that we will enjoy having.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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