Salience refers to the degree to which things are important, prominent, or conspicuous. One kind of salience is the quality of being unusual. For example, a clown walking down the street would be more salient—more out of place—than a man in a business suit. Another kind of salience is value. A briefcase with $10,000 in it is more salient than a wallet with $20. Different things are salient to different people. A jar of peanut butter is more salient to a boy with a peanut allergy than to one who is allergy free. It would also be more salient to a girl who loves peanut butter sandwiches compared
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