Speaking of the decline of iTunes-style downloads, while Steve Jobs got most things right, he famously got it wrong about streaming services. “The subscription model of buying music is bankrupt,” he told Rolling Stone in 2002. “I think you could make available the Second Coming in a subscription model and it might not be successful.” That same year David Bowie made a much more prescient statement: “Music is going to become like running water, or electricity.” Bowie was an early pioneer of connecting directly to fans through digital subscription services—he gave his fans exclusive tracks,
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