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We all know how committed Netflix is to user data. It looks at millions of customer touch points (or “plays”) a day, including when you pause, rewind, and fast forward, as well as user ratings, searches, geolocation data, viewing times, device information, and social media feedback. If you play one title, then what did you play before, or after? What did you quit watching after five minutes? It also tags every single show on its platform with more than a hundred different designations, including things like violence levels, geographic settings, what time of year the story is occurring, and ...more
Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
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