Room One really isn’t about your company at all—it’s about the context of your company. It’s about what you see going on in the broader commercial world that makes you relevant. Once you’ve established the context, only then do you head into Room Two and articulate the value—the objective benefits based on roles and industries. That’s when you start drilling a little deeper in order to provide specific role-based advice, industry trends, and relevant case studies. And finally, Room Three is the product itself, like the golden idol at the end of the tunnel in Raiders of the Lost Ark. In other
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