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Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games, by Amy Jo Kim

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Speed bump #1: Putting words in their mouths During the interview, your job is to understand your test subject’s mental model and opinions. It’s tempting to jump in and put words in their mouth. RESIST.
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Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
by Amy Jo Kim
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