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Flow is not about making things easy, or “gamified.” Flow takes effort. Without learning, practice, and challenge, there is no flow. At their core, games are pleasurable learning engines that deliver an experience that’s deeply, intrinsically motivating. Over time, you absorb the rules, build your skills, tackle ever-greater challenges—and in the process, you’re transformed in some way that’s meaningful to YOU.
Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
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