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Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games, by Amy Jo Kim

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What existing need and/or habit could drive customers to use my product? What skill or competency will they build by using my product? Is there uncertainty or anxiety attached to NOT having that skill?
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Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
by Amy Jo Kim
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