Good communication can’t be taken for granted. Wayne Jackson served in the Army for more than two decades and ‘never ceased to be both amused and bemused’ by how easy it was for an instruction given at a higher level to be corrupted by the time it reached the bottom. It was even worse when he went into business. Knowing the importance of clear and reliable communication, Jackson impressed on his subordinate managers the need to get accurate messages to the end of the communication chain, regardless of the time and effort required. He used a technique that military leaders call ‘back briefing’,
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