Drop the Ball: Achieving More by Doing Less

by Tiffany Dufu

other words, men have a more difficult time engaging in gender role fluidity than women because of external pressures for men to present themselves in ways that are deemed masculine. This expectation, in turn, makes them feel insecure about expressing their domestic desires to their peers for fear of appearing anything less than manly. Sadly, even as the advertising world evolves to show men taking on a larger role in the domestic sphere, cultural commentary still seems one step behind. In 2015, for example, several Super Bowl commercials featured strong and nurturing fathers who were intimately engaged in the lives of their children. In a spot for Dove’s #RealStrength initiative, which asserts that a man’s demonstration of sensitivity and love toward his child does not make him any less of a