A central theme of this book is that fear is not a successful motivator over the long term. It’s often very effective in the short run—for about a month after someone has a heart attack, for example, they’ll do just about anything that their doctor or nurse prescribes—but it usually doesn’t last. It’s just too scary to continue believing that something bad may happen. For lifestyle changes to be sustainable, they have to be pleasurable and meaningful, fun and joyful, loving and feeling good, as well as effective—and freely chosen.
