Ian Pitchford

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recent trial proved that there were no dental-health benefits to the practice of flossing. I imagine that the manufacturers of dental floss were terrified by this finding, but they can relax – I confidently predict that this finding will have almost no effect on people’s propensity to floss their teeth; they weren’t really doing it for health reasons in the first place.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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