Iain ’s Kindle Notes & Highlights

When Coffee and Kale Compete: Become great at making products people will buy, by Alan Klement

Focusing on the product itself, what it does, or how customers use it closes your mind to innovation opportunities.

Iain Lennon

Similar to the essay on marketing myopia

See Iain ’s 41 notes & 105 highlights

When Coffee and Kale Compete: Become great at making products people will buy

When Coffee and Kale Compete: Become great at making products people will buy

by Alan Klement

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars