Advertising might have been the first industry the web disrupted, but Madison Avenue adapted to the change, quickly following our attention spans and our eyeballs as they drifted online. The record companies, in contrast, refused to budge as the habits and preferences of music consumers changed. It was never piracy that was the problem for the music industry (at least, not entirely). But rather, it was the stubborn refusal to adapt to a revolution in consumer expectations that has, at its root, truly bedeviled the record companies, and the television companies and the movie companies, and on
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