Matthew Yeager

72%
Flag icon
They’ve realized we can wait about fifteen seconds on average. At forty seconds, we start clenching our fists. When surveyed, people who had to wait two minutes report it as ten minutes. So they’ve tried tricking us. Those mirrored elevator lobbies? That’s not elegant design. Those mirrors are there because when we can stare at ourselves we pay less attention to how long the wait time is and complaints drop.
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
Rate this book
Clear rating
Open Preview