…if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75% less email” or some other valuable result of adopting Slack, we will find many more buyers.
Value prop articulated not as a feature of the product but as a result of using the product from the customer’s perspective—that is, their world after your product. Value add to their lives.
