Media organizations are businesses, and many of them have finally learned the No. 1 rule of business: the customer is always right. The polititainment industry, in talk radio and on cable television, but especially on the internet, is constantly honing its abilities to measure consumer preferences and figuring out ways to tailor content to match the target audience. That is to say, they’re not telling you what’s news; you’re telling them—usually without knowing it.

