Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

by Tien Tzuo

And when you finally discover your customers, it changes everything about your company. It affects every role. With a subscription model, suddenly your development team is spinning up new services based on usage data, as opposed in response to the loudest voices in the room. Your finance team is getting ahead of churn and test-driving new ideas. Your customer service team is proactively advising, as opposed to reacting to, tickets with scripts. Your marketing team can tie pricing to value, so they can come up with creative new packages and services. You’re no longer hamstrung by back-end processes that can’t adapt and scale. There are no more strictly linear, bucket brigade–style operations. Your organization is fluid but cohesive, recurring and responsive, and above all, relentlessly centered around your customer.