storytelling has come to the fore. At Zuora, we use the Three Rooms mental model of storytelling. You need the story of your product—the how. You need the story of your market—the who. But most important, you need an overarching story that puts your service and your users within a broader social narrative—the why. Most companies (especially ones here in Silicon Valley) have a pretty good grasp of the first two stories. They know what they’re selling, and who’s buying. They have nice scrolling websites filled with all sorts of product features and client case studies. But lots of them are
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