No more focus groups, phone surveys, or user interviews. Also, no more hoping and praying you get a hit product. Why? Because the market research is already baked into the service. The Graze team had their US distribution completely dialed in three or four months because they could see what their customers were doing. They could drop that factory anywhere in the world and it would immediately start listening, learning, and optimizing itself. When you design your service in conjunction with your subscribers, and inform that service with usage and behavioral data, you can make something that
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