Someone who’s about to enter into a relationship obviously wants to learn more about the other side. What’s this person’s philosophy? Does it fit with mine? Does this look like it’s going to be a solid partnership? If I go with this service, am I going to benefit from the collective intelligence of the rest of their client base? Or at least the clients who share my business needs? I know that this service is going to change and evolve—will it fit where I want to be two years from now, five years from now?

