If you have more than 70 percent of your subscribers in your basic package, then you may have a perfectly respectable entry-level service that will ultimately kill you. You haven’t built a growth path—most of those subscribers are probably happy to stay put. Ideally, if you offer bronze/silver/gold tiers, that 70 percent sits in the silver and gold categories. That means your subscribers are taking advantage of the capability-driven growth path, which also means they’re using your service consistently.
