The pluralistic situation presents the religious institutions with two ideal-typical options. They can accommodate themselves to the situation, play the pluralistic game of religious free enterprise, and come to terms as best they can with the plausibility problem by modifying their product in accordance with consumer demands. Or they can refuse to accommodate themselves, entrench themselves behind whatever socio-religious structures they can maintain or construct, and continue to profess the old objectivities as much as possible as if nothing
