This was always good for a quick hit of revenue, but something that could be done only once a month. John asked me to tee up a special price promotion and hit send on that month’s batch of free trials timed to hit people’s inboxes right at the start of the board meeting in our conference room. John’s computer was set up to receive order notifications from our payment processor anytime someone purchased a license. So while John presented the dire cash-flow situation to the board, his presentation was frequently interrupted by notifications of orders for a Keyhole subscription. Now, I won’t say
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