Lean Experimentation in Action: A Concise guide to validating product ideas and avoiding failure
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12%
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The more investment that’s needed to make the desired future a reality, the more important it is to validate our underlying assumptions, because the pain of potential failure would be that much larger.
12%
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Our job as anyone who cares about the future of a product (be we product strategists, designers, developers, or CEOs) is to be honest with ourselves about the lurking assumptions behind our ideas and validate them to reduce the risk of the product not delivering its intended value.
49%
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learning about business value to reduce the risk of product failure. And that is what lean experimentation is all about.