Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)

by Marty Cagan

(By the way, the really good teams assume that at least three quarters of the ideas won't perform like they hope.)

The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.

The MVP should be a prototype, not a product.

“We need teams of missionaries, not teams of mercenaries.”

two to three months of dedicated work for a new product manager to get up to speed.

best versions of smart, creative, and persistent.

The issue is that anytime you put a list of ideas on a document entitled “roadmap,” no matter how many disclaimers you put on it, people across the company will interpret the items as a commitment.

Focus on one target market or persona at a time.

fake door demand

You can also ask people to provide the login credentials for whatever product they would be switching from (because you tell them there's a migration utility or something).

Nevere ever do this!

One of the most common mistakes product managers make with stakeholders is that they show them their solution after they have already built it.

exposing them directly to the customer pain.

or the team has lost confidence in their product manager.

How do you know?