The CIO concept put a simple process in place to follow every time we launched a new feature. Within two weeks after release, we would run tests, analyze the data, and take one of three actions: Celebrate it!: It was a huge win and surpassed our success metric! Iterate on it: We thought it had potential, but it didn’t quite live up to expectations yet. Obliterate it: It was a complete disaster and wasn’t worth our time to iterate it. That simple process forced us to remove a lot of features that weren’t adding enough to the user experience or didn’t work out for some other reason. This alone
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