Kindle Notes & Highlights
Read between January 05 - January 10, 2018
A year later, fashion retailer Nordstrom made dedicated areas of their bricks-and-mortar stores designated Pinterest sections, which included some of the most pinned products from the Nordstrom Pinterest page that week.
Another great example comes from S-Oil. The South Korean petroleum provider’s ‘Here’ campaign chose a simple solution to one of the biggest problems faced in modern cities: finding a parking space. Hi-tech solutions to the issue include Germany’s ParkTag app, which uses smartphone-enabled crowdsourcing to create a map of free parking spots to be shared among friends. But S-Oil sought a solution not reliant on smartphones or sensor systems, and joined with Korea-based advertising agency Cheil to tackle the issue – with balloons. Bright yellow arrow-shaped balloons were placed in the middle of ...more
Pumpipumpe is encouraging people to place stickers on their mailbox listing the goods they’re willing to lend to their neighbours.
The carpooling element works on an app-based system where users locate and drive Spiri’s electric vehicles to their destination and give rides to other users who also need to get from A to B. Firstly, users select either the Drive or Ride option. A user who has selected Drive picks up one of the cars and inputs their destination. A user who has selected the Ride option is then picked up by a user who is driving to the destination they require.
As long as they pick up riders along the way, the driver’s journey is free. Riders pay prices comparable to public transport costs.
Payment happens automatically with a credit card registered in the Spiri app. Once riders have been dropped at their destinations, drivers are guided by the navigation system to the nearest Spiri parking hub to drop off the vehicle.
One of the key challenges in convincing users to get on board with such a model is the suspicion that they may not be getting a good deal for their money or a fair exchange rate. The developers insist that all transactions made through WorldKoins are completely secure. Each exchange is encrypted and validated through a one-time password. After collectors input the details of the transaction, a text message is sent to the traveller, breaking down the financial data and giving a password required to complete the transaction. Only when the traveller is satisfied with the deal they are getting do ...more
at Berlin’s Blogfabrik freelancers can work rent free in exchange for monthly content contributions,
__THE SHARING ECONOMY TAKEAWAYS 1. Don’t get sucked into the app trap. Sharing economy services naturally lend themselves to mobile, with all the benefits of geolocation, real-time data and rating systems. However, including physical and tangible elements can inspire a sense of nostalgia and simplicity, which resonate well with the values of sharing and neighbourliness. 2. Use peer-to-peer advertising. Word of mouth is the best form of marketing: Pumpipumpe’s stickers invite intrigue, meaning that as well as functioning as the basic mechanism through which the
service operates, they are also brilliant marketing. The peer-to-peer nature of sharing economy services means that every user is a potential brand advocate. Consider how users of a sharing economy service can be made brand advocates simply by using the service. 3. Take a step back. Sharing economy services work best when users feel as if they are genuinely connecting with one another. For this to happen, it’s often necessary for the creator of the service not to be too present in any exchanges that take place. 4. Share to show caring. A genuine constituent of the sharing economy must do ...more
profit. Instead, companies in the sharing economy should aspire to create additional value, whether raising levels of community, boosting efficiency or promoting sustainability. 5. Understand that the access economy still predominates. Uber has not become a verb because customers love its emphasis on meeting drivers and sharing rides. Its success is down to its more conventional indicators, such as convenience and price. Unless there is a dramatic shift in the law or ...
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The service’s route results provide details about the trip, including a summary with basic information about the entire trip and a list of legs. Each leg has its own summary, a shape, which is a line of the route visualized on a map, and a list of manoeuvres. These manoeuvres provide written narrative instructions, plus verbal alerts that can be used as audio guidance in navigation apps.
TreeWiFi’s smart birdhouses measure air quality in real time and provide free Wi-Fi when pollution levels drop. Fresh, clean air is one of the quickly diminishing commodities most city dwellers crave on a daily basis. Based in Amsterdam, TreeWiFi’s smart birdhouses let residents know about the air quality of their neighbourhood, and, if it is clean enough, they get free Wi-Fi. Using nitrogen dioxide (NO2) sensors to measure the amount of combustion particles in the air, the birdhouses light up with LED lights to show real-time levels of pollution. When the lights go green, the air quality has ...more
levels emitted from combustion processes within about 100 metres (109 yards). Right now, the company is focusing on the amount of NO2 in the air, as the majority of it comes from smoke and exhaust fumes – two things that residents can easily influence.
We have already seen air-purifying billboards designed by the University of Engineering and Technology in Peru, which deliver pollution-free air to the surrounding area, and Clean Road Mapper, which lets Toronto’s cyclists avoid the most polluted streets by showing them the route with the best air quality.
‘FEED THIS TRASHCAN FOR FREE WI-FI’ Indian company ThinkScream has created a smart trashcan, which provides 15 minutes of connectivity to people who throw away rubbish.
snatched minutes during a commute – such as Pendelpoddar, a Swedish service that suggests podcasts tailored to a users’ journey time.
Short Édition, which prints short stories on demand – from one to five minutes’ reading time – to Grenoble commuters; or Australia’s Qantas airline, which commissioned fiction titles designed specifically to be read within long-haul flight times. With driverless cars soon to hit the marketplace, hands-free journeys of a set duration will become more common, meaning that time-based programming could well become more prevalent.
Content can also be personalized in real time: the BBC has trialled a project named Visual Perceptive Media, using an app to gather user data such as music preferences, gender and age, and adapting the narrative and characters in a film accordingly. A still more immersive approach comes from a German courtroom drama called Terror – Your Verdict, which invites viewers to act as the jury in the televised case. These interactive approaches to programming are evolving apace and – particularly as VR devices and emotion tracking are refined – we can expect audiences to become increasingly involved ...more
The number of elements affecting the narrative are almost limitless, with factors such as the weather, the viewers’ mood and even their geography all possibilities. For example, there is a radio station accessible only to commuters on New York’s Williamsburg Bridge, and we’ve even seen an album released as an app by Swedish band John Moose that was listenable only in wooded areas.
PayOrShare offers a platform for businesses to charge readers for their digital content, either with a small payment or by sharing what they’ve read on a social media platform of their choosing. Offering flexibility of another form, Blendle is a growing platform that lets readers make micropayments to access news articles behind paywalls without having to subscribe.
The BBC is launching Visual Perceptive Media (VPM), presenting different versions of the same film, which changes to suit the viewer’s unique preferences.
INNOVATION DATA Website: www.payorshare.de Contact: email@example.com Innovation name: PayOrShare Country: Germany Industries: Entertainment & culture / Financial services & fin tech / Marketing & advertising
A journalism app is trying meet this challenge by allowing readers to pay small sums to access individual articles online. Blendle is a premium journalism platform that enables users to pay for and enjoy articles that are behind paywalls without subscribing, paying as little as US$25 cents per article. A list of curated stories is sent to their inbox and they can choose which ones to access. They can even ask for refunds if they weren’t satisfied with a piece. The app has now been launched to beta users in the USA and has signed up some of the biggest names in US journalism, including The Wall ...more
2. What other subscription services or free services would benefit from a micropayment structure such as this? 3. Could your company reduce its reliance on advertising revenue using a model like Blendle’s?