But Snapcash’s failure did not negatively affect users’ experience—it was not a major design overhaul or bet-the-company change. Users simply ignored it. And Snapchat was cleverly designed so that it was easy for users to ignore features they didn’t like. Because of this, when Snapchat missed, they missed small. That is, misses didn’t cost them users. And when they hit, they hit big, with wild successes like Stories and Live.
