When they talk among themselves, advertising people have been admitting since the 1920s that their job is to make people feel inadequate—and then offer their product as the solution to the sense of inadequacy they have created. Ads are the ultimate frenemy—they’re always saying: Oh babe, I want you to look/smell/feel great; it makes me so sad that that at the moment you’re ugly/stinking/miserable; here’s this thing that will make you into the person you and I really want you to be. Oh, did I mention you have to pay a few bucks? I just want you to be the person you deserve to be. Isn’t that
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