To help you, answer the following questions: What was the goal of the initiative? Who was the individual responsible for leading it? What factors were taken into account while the strategy was planned? Whose experience did the strategy draw upon? What was the condition or temperature of the organization at the time of the launch? What were the market or industry conditions? What “leverage” was available and being used to aid in the initiative? What factors were clearly working against it? Might the initiative have been more successful had it been launched either earlier or later? Why did the
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