In his meetings with venture capitalists and agribusinesses alike, the biggest pushback Matheny got when describing in vitro meat was that it was just “unnatural.” He found this criticism deeply frustrating. “Flying, using email, air-conditioning, reading books, eating foods that grew on the other side of the world—they’re all unnatural and extremely new on the timeline of humanity’s existence,” Matheny points out. “We should celebrate these innovations and appreciate how much better they make our lives.”
