Bristling that the Times had referred to it as “fake meat,” Plous protested in his letter: “The commercial development of meat from animal tissue won’t result in ‘fake meat’ any more than cloning sheep results in fake sheep. Quite the contrary, lab-based techniques have the potential to yield far purer meat, uncontaminated with growth hormones, pesticides, E. coli bacteria, or food additives. A more accurate name for the end result would therefore be ‘clean meat.’ ”
