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January 30, 2018 - January 10, 2019
They dream of creating a popular online presence the way kids used to dream of becoming Hollywood stars.
In other words, you can use your personal brand—who you are—to market your business, or your personal brand can actually be the business.
What worked for me won’t work for you, however, and vice versa. That’s why self-awareness is so vital—you have to be true to yourself at all times.
I’ve taken all the unused materials or “waste” from my classes and used them for my personal artwork.
Desperation can be a great motivator, but it’s a lot less stressful if you plan ahead so that you never know the feeling.
If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.
the only thing stopping you from achieving lasting career and life happiness is you.
It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion.
A strong personal brand is your ticket to complete personal and professional freedom.
Snapchat, Instagram, and Facebook are the NBC, ABC, and CBS of our day.
What this should tell you is that if you’re not crushing it, it’s not because you’re too old or poor or have too many other responsibilities. It’s because you haven’t fully committed to making the leap yet.
Be optimistic, exhibit patience, shut your mouth, and execute.
What usually hamstrings entrepreneurs isn’t merely the mistakes they make when executing their vision, but the mistakes they make before they even get started.
what really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.
When your intent is coming from the wrong place, customers may still do business with you if they have no other option (an increasingly rare situation), but they won’t tell others to.
If you don’t care enough to induce others to rave about you, all you’re doing is holding a spot for someone who really does care,
A commitment to service A desire to provide value A love of teaching
Breaking the money-first rule is also how I got to where I am.
We can create anything we want to if we have the passion, the energy, the hustle, and commitment to our vision.
Your intent will be reflected in your authenticity.
I can’t stand when people are like passion, passion, passion. It’s so much more than passion. Execute.
“Find that niche that you’re so good at and ride it, and ride it, and ride it until you can slowly expand out.”
Being unafraid of making mistakes makes everything easy for me. Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss—which means you win either way. Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right.
When you first start out, there is no time for leisure—if you want to crush it.
Do things! Create content daily. Biz-dev daily.
A successful entrepreneur is one who puts in enough energy to move the gears and executes well enough so the work isn’t wasted.
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content. —Crush It!, chapter 5
In Crush It! I also established that great content is a result of passion plus expertise.
Document, Don’t Create
Documenting to build a personal brand is an especially good tactic if you’re already working a job that you want to leave someday. Build your brand and gain traction in your niche before you ever need to make any money, so that when you are ready to step out of your current job, your brand is there to hold you up and carry you to your next opportunity.
Now, this tactic solves only one hurdle: how to build cred when you have none yet.
Don’t think you can put out mediocre videos and blogs and get anything but mediocre results, just as you can’t think that putting out a half-assed effort will get you even halfway to where you want to go.
It’s an amazing thing to see talent grow and to bear witness to the evolution of greatness.
Align all eight of the essentials—intent, authenticity, passion, patience, speed, work ethic, ability to track consumer attention and master social platforms, and content—and you have the closest thing to a formula for crushing it that I can offer.
Misogyny, racism, and bigotry are very real problems, but they are not the reason why you’re not crushing it yet. You are the reason why you’re not crushing it yet.
No matter what kind of influencer you want to become, everyone must start with this step: create a Facebook business page.
By the smart use of hashtags, a strategy that requires an unbelievably long grind.
By direct-messaging, i.e., reaching out directly to people and offering something of value in return for their attention, a strategy that requires an unbelievably long grind.
7 Steps to Biz Dev
I can think of several bloggers who were massively popular in 2004. It was the new frontier, and they had positioned themselves front and center, but they ignored the rise of YouTube and podcasts and Twitter, and now they’re irrelevant. They found something that worked and preferred to rest on their laurels rather than stay hungry and sharp.
They thumbed their noses at traditional media, but then they became traditional media.
Social media does equal business. Innovation makes people uncomfortable. We should care desperately about everything, yet not care at all what anyone else thinks.
Talent has little value without patience and persistence.
Success takes a shitload of work, and the people who ultimately break through and crush it are those who get all tha...
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Remember, you’re not trading in your day job for an easier life—there’s nothing easy about becoming an entrepreneur and influencer. You’re trading it in for a different life, one with more flexibility and fun.
