The k-means algorithm belongs to the category of prototype-based clustering. We will discuss two other categories of clustering, hierarchical and density-based clustering, later in this chapter. Prototype-based clustering means that each cluster is represented by a prototype, which can either be the centroid (average) of similar points with continuous features, or the medoid (the most representative or most frequently occurring point) in the case of categorical features. While k-means is very good at identifying clusters with a spherical shape, one of the drawbacks of this clustering algorithm
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