Consumers love to be led through the right thing to do, and assisting people in making their minds up is a skill that will help you reach the highest places. Jumping back to the scenario in the grocery store, let’s imagine that you are deliberating between four and eight apples. If you were being served in that transaction and were asked the direct question, “Would eight apples be enough for you?” your instant response would be “yes,” and the decision would be made.
