Anthony Richmond noted that ‘One remarkable fact which emerges from almost all studies of prejudice in Britain is that most people think others more prejudiced than themselves. In so far as their behaviour is largely determined by what they believe to be the expectations of others, discriminatory practices consequent upon prejudices are nearly always attributed to a need for deference to the views of others.’35 Richmond believed that ‘a judicious educational campaign will have little influence on the minority who are severely prejudiced, but could make considerable headway with others. At the
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