The Old Rush: Marketing For Gold In the Age of Aging
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Read between August 16, 2019 - March 7, 2020
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Your Life Calling: Reimagining the Rest of Your Life (New York, Simon & Schuster, 2014).
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In less than five years, 50% of the U.S. adult population will be fifty and older and they will spend close to $3 trillion dollars a year, up 45% from the prior decade.
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When the full effect of peace and prosperity was realized, the U.S. had added nearly eighty million new residents, the greatest population boom in our country’s history.
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Rebel Without a Cause in
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Aging is the future of living. Older consumers have the money. It takes money to increase sales. Brand franchises are built on loyalty, not age. Fashion is in the eyes of the beholder.