The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway

How can Facebook exert some form of editorial control? A good place to start is with hate crimes. It’s easy to be on the right side of that one. And numerically, the number of people who want to commit hate crimes is not that high. Facebook will raise its hand and say, “No more hate postings!” This way, similar to the rest of the Four, company executives can wrap themselves in a progressive blanket to mask rapacious, conservative, tax-avoiding, and job-destroying behavior that feels more Darwin than (Elizabeth) Warren. Fake news stories are a far greater threat to our democracy than a few whack jobs wearing white hoods. But fake stories are part of a thriving business. Getting rid of them would force Facebook to accept responsibility as the editor of the world’s most (or second most) influential media company. It would have to start making judgments between truth and lies. That would spark outrage and suspicion—the same kind that mainstream media faces. More important, by trashing fake stories, Facebook would also sacrifice billions of clicks and loads of revenue.

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