On a fundamental level, Danny Meyer, KIPP, and the All-Blacks are using the same purpose-building technique. We might call it the lighthouse method: They create purpose by generating a clear beam of signals that link A (where we are) to B (where we want to be). There’s another dimension of leadership, however, where the goal isn’t to get from A to B but to navigate to an unknown destination, X. This is the dimension of creativity and innovation.
