One of the great scientific discoveries about effective teams is that their members talk to one another. They do it democratically, with each person taking a turn. The leaders of these kinds of teams circulated widely, talking to everyone with enthusiasm and energy. The teams in Tier One had talkative cultures like this, too—and the person who fostered and sustained that culture was the captain. Despite their lack of enthusiasm for talking publicly, most of these captains, inside the private confines of their teams, talked all the time and strengthened their messages with gestures, stares,
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