As more and more bhujia was available in the market, the more its demand grew and the cycle continued. The party most to benefit from this, ironically, was the original Haldiram Bhujiawala, as their product was clearly superior in taste and quality. Not only did this sudden surge in bhujia makers in Kolkata bring about a healthy dose of competition, it also increased the popularity of the snack, making it an important part of the customer’s snack food ecosystem while also bringing more business to all shopkeepers.
