Marc Andreessen told us about the startup Teespring, founded in 2011 by Walter Williams and Evan Stites-Clayton. As Andreessen explained to us, Teespring is the modern method to convert social capital into financial capital. It’s one of these things where it first will strike you as absurd, and then if you swallow the red pill, you’ll realize what’s happening.†† It’s a way for a Facebook group or a YouTube star or Instagram star to be able to sell T-shirts. At first you’re like, whatever, merchandise—big deal. But it actually turns out that what happens is that you have these Facebook groups
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